Politap Benchmarks Corporate Branding with Tribun Pontianak

The Director of Politeknik Negeri Ketapang (Ketapang State Polytechnic) conducted a working visit to the Tribun Pontianak office on Monday, 21 September 2020. The Director was welcomed by Tribun Pontianak corporate leaders Julia Lorens and Iwan Santoso from the Tribun Pontianak Advertising Division. The management of Tribun Pontianak explained the importance of building relationships with key reference media in establishing corporate branding, detailing the profile of Tribun and current developments in digital mass media.

Director of Politeknik Negeri Ketapang Endang Kusmana was enthusiastic to hear Tribun's presentation regarding Corporate Branding, expressing readiness for deeper benchmarking involving all leadership elements at Politeknik Negeri Ketapang. The role of social media and other media channels is now very significant, especially in the digital era, making smart corporate branding essential.

During this meeting, it was also agreed that the collaboration between Politeknik Negeri Ketapang and Tribun Pontianak would be followed up with more targeted cooperation through the signing of an agreement to implement corporate branding digitally.