Politap Information Technology Study Program Holds Promotional Digitalization Training for Ketapang MSMEs

Ketapang, 8 July 2025 – In an effort to support digital transformation for Micro, Small, and Medium Enterprises (MSMEs), the Information Technology Study Program of Politeknik Negeri Ketapang (Ketapang State Polytechnic) (Ketapang State Polytechnic, Politap) held a Community Service (PKM) activity themed “Optimizing Video Blogging (Vlog)-Based Promotion and Canva to Enhance the Competitiveness of MSME Products”. The event took place at the 3rd Floor Integrated Laboratory of the Politap Campus and was attended by MSME entrepreneurs and the academic community.

The event opened with remarks from the Head of P3KM, a representative from KPPN Ketapang, and the Head of the Department of Electrical and Informatics Engineering. The activity then continued with a series of training sessions aimed at providing a comprehensive understanding of effective digital promotion strategies.

The first session was delivered by representatives from KPPN and KPP Ketapang, addressing MSME financing aspects such as UMi/KUR and taxation. The next session was guided by the PKM Team featuring speaker Risky Firmansyah (Bg Kawe), who shared practical insights on utilizing video blogging for product promotion.

In addition, participants received basic graphic design training using Canva, along with hands-on practice in creating digital promotional content. This training aimed to equip participants with skills directly applicable to improving promotion quality and expanding the market for local MSME products.

Study Program Coordinator of Information Technology, Darmanto, M.Kom, stated that this activity is a tangible contribution from higher education in empowering the community and bridging the digital divide, particularly in the MSME sector.

“We hope this training provides direct benefits to business owners while strengthening collaboration between academia and the community,” he said.

The event concluded with presentations of participants' work, an open discussion, and a general evaluation as reflective steps to improve the quality of future activities. (Finn)